Technology-Driven Pricing for a B2C World
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Pricing Research
We specialize in delivering custom pricing research projects that help you make confident, data-driven decisions. From measuring price sensitivity to uncovering psychological drivers of value, our research goes beyond guesswork — giving you the insights needed to set smarter, more profitable prices.
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Pricing Workshops
We deliver high-impact workshops that teach professionals how to design, evaluate, and implement smarter pricing strategies. Whether you're launching a new product, updating your pricing model, or simply want to boost profitability, our workshops give you the tools and frameworks to price with confidence.
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Dynamic Pricing
We specialize in helping businesses implement effective dynamic pricing strategies that adapt to changing market conditions, customer demand, and competitive landscapes. Our approach blends cutting-edge technology with behavioral insights to ensure your prices reflect both value and opportunity — in real time.
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New Product Pricing
Introducing a new product is one of the most critical — and risky — decisions a business can make. At PricingLabs, we help you set the right price from day one through a structured, insight-driven approach that blends customer research, competitive analysis, and pricing strategy.
Whether you're launching a new product line, a digital service, or a subscription model, our pricing expertise ensures your launch price maximizes early adoption, brand positioning, and long-term profitability.
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Price Repositioning
When market dynamics shift, costs change, or customer behavior evolves, your pricing may no longer reflect your true value. At PricingLabs, we help companies reassess and reposition their pricing to better align with customer expectations, competitive pressures, and business objectives.
Whether you're facing margin erosion, underperforming SKUs, or evolving customer segments, price repositioning is a powerful lever for growth — and we’ll guide you through it with precision.
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Pricing Optimization
We help businesses move from pricing by instinct to pricing by insight. Our Price Optimization services are designed to identify the price points that strike the perfect balance between volume, profit, and customer value — across products, channels, and segments.
Using a combination of advanced analytics, behavioral economics, and market testing, we pinpoint opportunities to optimize prices for sustainable growth.ption goes here
About
our company
At Pricing Labs, we believe pricing is more than a number—it's a strategy, a signal, and a growth engine.
We’re a boutique consultancy that partners with B2C brands to solve their toughest pricing challenges using a mix of technology, behavioral insight, and market research. Our approach is rooted in data but shaped by consumer psychology—because we know that pricing works best when it's both smart and human-centered.
Founded by Dr. Jose Mendoza, a pricing expert with a background in marketing analytics and consumer behavior, Pricing Labs brings together deep academic expertise and real-world business insight. We’ve helped brands in retail, e-commerce, travel, and subscription services move beyond guesswork and legacy models to adopt dynamic, scalable pricing strategies.
What makes us different?
We speak the language of both business and data science.
We design solutions tailored for real-world execution—not just theory.
We’re obsessed with value—from your customer’s perspective and your bottom line.
Whether you're launching a new product, rethinking your price positioning, or building a dynamic pricing system, we're here to help you lead with confidence.
Let’s build a smarter pricing future—together.
Contact Us
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